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Selected case studies

My Past Works

Five projects across SEO transformation, analytics infrastructure, brand rebuilds, AI-powered content automation, and the daily creative grind.

Automated Article Generation: Codex Content Engine — cover

Automated Article Generation: Codex Content Engine

Leverage AI to turn a manual research-heavy article workflow into a brand-trained Codex system that populates a weekly content spreadsheet with ready-to-review marketing article ideas, angles, and briefs.

Faster research-to-brief cycle CodexAI AgentsContent AutomationSpreadsheet OpsBrand Governance
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Web Visibility Transformation: Search Engine Optimization — cover

Web Visibility Transformation: Search Engine Optimization

Revitalized a stagnant PropTech analytics platform suffering from critical indexation gaps and structural issues, driving a 400% surge in search impressions within 3 months.

+400% Search Impressions (90 Days) Technical SEOContent StrategyDigital PR & BacklinkingAhrefsGoogle Analytics 4 (GA4)
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Product Intelligence: Cross-Platform Analytics Reporting — cover

Product Intelligence: Cross-Platform Analytics Reporting

Eliminated user behavior "blind spots" across mobile and web SaaS products by architecting the company’s first automated data visualization and intelligence suite.

100% Automated Observability Google Analytics 4 (GA4)FirebaseGoogle Tag ManagerLooker StudioStakeholder Alignment
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Strategic Rebranding: SoReal → RealAgent — cover

Strategic Rebranding: SoReal → RealAgent

Orchestrated a comprehensive identity migration and digital infrastructure overhaul to modernize market positioning, preserving 100% of the existing user base.

0% User Churn during Migration Brand StrategyOmni-channel ExecutionUI/UX OversightChange ManagementInternal Communications
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Marketing Operations & Creative Production

Scaled and managed the day-to-day multimedia content engine, delivering high-velocity visual assets, video tutorials, and lifecycle emails while maintaining absolute brand integrity.

100% On-Time Campaign Readiness Adobe Creative SuiteCanvaCapCut / Video ProductionEmail Marketing & AutomationAsset Management
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